Alvin Chew is the Chief Executive for Rize, a growing business under PETRA Mobilia. Working closely with Abbi and the PETRA Mobilia team, he brings over 24 years of experience in the marketing & consumer retail industry.

He holds a Bachelor (Honours) in Business Administration from the University of Northumbria in the UK and he has previously worked in leadership roles for Dunlopillo & Ogawa, focusing on expanding the brands into the global market. He has vast experience in business development in the region of Asia and Middle East Africa. He is a firm believer in creating products that will leave a lasting impression and experience in a consumers life.