- Green Sustainable Technologies
- Media & Entertainment
- Consulting Services
- Infrastructure & Development
- Vinod Sekhar Foundation
- Sekhar Institute
PETRA Group is dedicated towards developing green sustainable technologies to ensure the world is a better place for all. This division is involved in industries that focus on providing essential human requirements and raw materials that are environmentally sustainable yet fulfill a demand that is ever growing through human consumption.
One of the PETRA Group’s flagship entities is Green Rubber, a company that has successfully developed and globally patented the DeLink technology. A revolutionary technology that breaks down the molecular structure of used rubber tyres and, for the first time ever, allows tyres to become a renewable resource or raw material. With over a billion rubber tyres being discarded each year, Green Rubber is the only company capable of erasing one of the world’s biggest environmental threats.
Through its PETRA Modular subsidiaries, the group builds modular homes that are affordable, versatile and are of the highest quality. Using proprietary technologies that are environmentally sound the company has concluded projects internationally in Asia, Australia and Europe.
Sustainability is one of the main thrusts of the PETRA Group as we continue to expand our businesses we are constantly on the look out for new ventures that fall within the ambit of green sustainable technologies.COMPANIES UNDER THIS DIVISION
The PETRA Media & Entertainment Division is involved in creation of entertainment content through films and TV shows, the distribution of entertainment content through multiple channels including cinemas and online platforms, and news via online portals and print.
The production companies within the group are responsible for creating quality content that are of the highest standards in terms of entertainment value, production quality and overall marketability. Content that is targeted at local and international audiences is created in various appropriate languages, and distributed in different regions. Our entertainment distribution company also sources quality content from world-class content creators for international distribution.
The news segment of this division runs www.thevibes.com, an English language news portal that covers local and international current affairs, political, business, sports, lifestyle and entertainment news in Malaysia and the region. With some of Malaysia’s most talented reporters and journalists working in our newsroom, we strive to provide news as it is and reported without fear or favour.COMPANIES UNDER THIS DIVISION
The PETRA Lifestyle is the group’s consumer products and services division that has ventured into the creation and development of a number of consumer brands in Food & Beverage, night entertainment as well as the FMCG segments.
Under the PETRA Cucina umbrella there are a number of Italian eateries that have become popular casual and fine dining destinations in Kuala Lumpur and Singapore. In Kuala Lumpur, the restaurants include Zenzero, Luce and the Roberto’s Osteria chain of restaurants. In Singapore the famous boathouse at the Fullerton Hotel is the latest outlet to carry the Roberto’s Osteria brand. Also managed under PETRA Cucina is Big V’s, a high-end cigar lounge and bar where there are live jazz and R&B performances.
A number of night entertainment outlets in Kuala Lumpur city are managed under our PETRA Festa subsidiary. These include nightclubs; Envi, Elysium and Roofina. Plans are underway to build more night entertainment outlets in and around Kuala Lumpur and Petaling Jaya.COMPANIES UNDER THIS DIVISION
Other than developing technologies and providing quality lifestyle products and services, the group also believes in identifying and leveraging of the best human talent, knowledge and professional experience to create profitable consulting firms.
The PETRA Group has in its stable of companies the branding and marketing communications agency, Ablemen Communications. The agency provides the whole array of marketing communications services that include corporate communications, branding & brand building, advertising in traditional media as well as digital platforms, strategy development, creative development and activation.COMPANIES UNDER THIS DIVISION
Building infrastructure and creating environments that are safe, healthy and sustainable for the future of mankind is the priority of this division of the PETRA Group. Utilizing the latest in technology and applying it in ways that ensure productivity and profitability, while providing real solutions for urban and rural communities around the world.
PETRA Transit Systems Sdn. Bhd. undertakes monorail projects that are environmentally sustainable solutions that meet the urban transportation needs of cities around the world. We have developed state-of-the-art technologies for building the systems to ensure smooth implementation and efficient delivery of service.
PETRA Diversified System & Technologies Sdn. Bhd. provides solutions for a number of public services that include healthcare services, law enforcement and emergency rescue services. We provide holistic systems that enhance the capabilities of these essential public services, ensuring a healthier and safer a public environment.COMPANIES UNDER THIS DIVISION