Our Businesses

Our businesses apply the concept of Social Capitalism, where they are run as profitable commercial ventures whilst seeking to do the right thing for our employees, our customers, society and the environments in which we operate, ensuring sustainable wealth creation

PETRA Group is dedicated towards developing green sustainable technologies to ensure the world is a better place for all. This division is involved in industries that focus on providing essential human requirements and raw materials that are environmentally sustainable yet fulfill a demand that is ever growing through human consumption.

One of the PETRA Group’s flagship entities is Green Rubber, a company that has successfully developed and globally patented the DeLink technology. A revolutionary technology that breaks down the molecular structure of used rubber tyres and, for the first time ever, allows tyres to become a renewable resource or raw material. With over a billion rubber tyres being discarded each year, Green Rubber is the only company capable of erasing one of the world’s biggest environmental threats.

Sustainability is one of the main thrusts of the PETRA Group, and as we continue to expand our businesses, we are constantly on the lookout for new ventures that fall within the ambit of green sustainable technologies.

PETRA Media is involved in creation of entertainment content through films and TV shows, including the distribution of entertainment content through multiple channels including cinemas and online platforms. PETRA Media consists of PETRA Entertainment, PETRA Films, PETRA Music and PETRA Vision Works.

The production companies within the Group are responsible for creating quality content that are of the highest standards in terms of entertainment value, production quality and overall marketability. Content that is targeted at local and international audiences is created in various appropriate languages and distributed in different regions. Its entertainment distribution company also sources quality content from world-class content creators for international distribution.

PETRA Lifestyle is the group’s consumer products and services division that has ventured into the creation and development of a number of consumer brands in Food & Beverage, night entertainment as well as the FMCG segments.

Under the PETRA Cucina umbrella there are a number of Italian eateries that have become popular casual and fine dining destinations in Kuala Lumpur and Singapore. In Kuala Lumpur, the restaurants include Zenzero, Luce and the Roberto’s Osteria chain of restaurants. In Singapore the famous boathouse at the Fullerton Hotel is the latest outlet to carry the Roberto’s Osteria brand. Also managed under PETRA Cucina is Big V’s, a high-end cigar lounge and bar where there are live jazz and R&B performances.

A number of night entertainment outlets in Kuala Lumpur city are managed under the PETRA Festa subsidiary. These include nightclubs; Envi, Elysium and Roofina. Plans are underway to build more night entertainment outlets in and around Kuala Lumpur and Petaling Jaya.

Other than developing technologies and providing quality lifestyle products and services, the group also believes in identifying and leveraging of the best human talent, knowledge and professional experience to create profitable consulting firms.

The PETRA Group has in its stable of companies the branding and marketing communications agency, Ablemen Communications. The agency provides the whole array of marketing communications services that include corporate communications, branding & brand building, advertising in traditional media as well as digital platforms, strategy development, creative development and activation.

Building infrastructure and creating environments that are safe, healthy and sustainable for the future of mankind is the priority of this division of the PETRA Group. Utilizing the latest in technology and applying it in ways that ensure productivity and profitability, while providing real solutions for urban and rural communities around the world.

From undertaking rail projects which encompasses environmentally sustainable solutions that meet the urban transportation needs of cities around the world, to developing state-of-the-art technologies for building systems to ensure smooth implementation and efficient delivery of services, this division strives to revolutionize engineering and building methods for the betterment of communities around the globe.

PETRA News is a leading news provider that aims to inspire the creation and distribution of authentic and current information that plays its role in nation building through the promotion of critical thinking and healthy debates. Its brands consist of the English news portal, The Vibes, and the Malay language news and entertainment portal, Getaran.

The brands under PETRA News are focused on restoring trust and rebuilding society by reinstating freedom of expression, access to information and empowerment of people from every side of the political, socio-economic, and cultural divide.

Sekhar Institute is a research and advocacy organisation under the PETRA Group, formed to explain, publicise and promote the concept of social or good capitalism as a tool to lift people out of poverty.

It also promotes intelligent and considered debate on social, public and economic issues to build awareness and enable appropriate policy formulation and implementation. Under social capitalism, enterprises are run as profitable ventures while simultaneously helping to lift customers, stakeholders and society out of poverty. One activity under the Sekhar Institute is the Good Capitalism Forum (GCF) where global speakers and participants will share a common platform to discuss key concepts and programmes for the advancement of good capitalism. As part of the programme to build consensus and awareness over important issues and galvanise action, Sekhar Institute organises seminars/webinars, will publish appropriate papers and books and produce a quarterly journal.

The Good Capitalism Forum (GCF) is part of the Sekhar Institute. GCF aims to promote good capitalism, rather than the more traditional capitalist model in which profits are retained by a small majority of entrepreneurs.

GCF initiatives will be delivered across a range of programmes and its flagship product will be an annual, three-day by-invitation-only forum, which will host leading politicians, thought leaders, industrialists and celebrities. GCF aims to become a recognised and trusted brand that attracts the most influential people across the world to engage with, and to further promote the benefits of Good Capitalism.

The Public Sector Services division under the PETRA Group currently houses PETRA Diversified System & Technologies (DISTECH). The division aims to provide solutions for a number of public services that include healthcare services, law enforcement and emergency rescue services.

Inventing holistic systems that enhance the capabilities of essential public services is a priority, ensuring a healthier and safer environment for both urban and rural communities. The division also complements the Group's ethos of 'Solutions for Humanity' by constantly looking for effective ways to alleviate challenges faced by various communities.