The inventors, Danieul Mudali and Joon Tan, have filed the patent for their Float on Cone in Malaysia and Taiwan, and reserved protection in 153 countries via the Patent Cooperation Treaty (PCT).
They have recently received an encouraging preliminary examination report on the patentability of their invention, according to their IP managers Advanz Fidelis (AF).
They were also advised to set up a special purpose vehicle, Carpe Ri Sdn Bhd, to hold their Intellectual Property (Patents & Trademarks) and agencies, as their invention gives them access to the global USD100 billion-a-year frozen dessert industry.
“We are excited at the prospects of obtaining this patent, expanding its global protection footprint, and with it, the doors that it would open for commercialization opportunities,” said Debbie David, Deputy CEO of Advanz Fidelis.
“Danieul and Joon absolutely took the right steps – they identified a problem, crafted a solution, and came to us with their idea while still in development. Walking alongside them through this patenting process was a mutually rewarding experience – we exchanged ideas, formulated a protection plan, all while indulging in delicious frozen desserts!’’ she added.
Advanz Fidelis is an award-winning specialist intellectual property corporation, with a focus on advocating IP protection and pro-active business strategies for clients. It is part of the QANTM Group, which is a group of leading IP companies with offices in Malaysia, Singapore, Australia and New Zealand.
Meanwhile, Joon and Danieul have signed a Non-Disclosure Agreement (NDA) with regional Beverage giants Etika and is working with their New Product Development (NPD) team to come up with healthier and delicious frozen dessert offerings.
THE Float On Cone has a very small carbon footprint. There is no need for paper, plastic cups or straws. It does not use the greenhouse gas, carbon dioxide.
Everything can be consumed except for a small paper sleeve for the cone and that too, may be dispensed with if deemed necessary. So besides being eco-friendly, the Float On Cone will bring down costs.
“Our innovation also carries colors brilliantly,” says Danieul.
“It allows Carpe Ri to customize for clients and even gives non-food and beverage companies an opportunity to use unique dessert offerings for their branding and marketing exercises,” says Joon.
“We can create confections that which accurately reflect their logo colors and even incorporate their unique back stories with the use of appropriate ingredients,” adds Danieul.
In July last year, Carpe Ri created the “Hero Float” as a tribute to frontliners.
The red and white torch-shaped confection, reflecting the corporate colors of the National Kidney Foundation, was used to raise more than RM30,000 in cash and kind for the foundation.