Moots is the Chief Marketing Officer of PETRA Entertainment, leading a team focused on content marketing, branding and the commercialisation of all Intellectual Properties within the PETRA Entertainment ecosystem.
Moots has worn many hats throughout his exciting and illustrious career which includes, financial sector regulation, government strategy, community services, media, broadcasting, influencer talent management, music label management, publishing and entertainment services.
A Malaysian Central Bank (Bank Negara) scholar, he started his career with the central bank before heading off on a journey with the Astro Group for a span of 12 years, which covered all facets of content from radio, publishing tv, digital and finally as Vice President of the Digital Content and Talent Management arm of the group, Rocketfuel Entertainment.
On the side, he is also the founding member of South East Asia's leading rap rock band Pop Shuvit that have released 8 albums in their 20-year career. Moots will be steering PETRA Entertainment to new frontiers through exciting and innovative content for all ages and target audiences.